The SHIFT landscape

Our home is east London’s Queen Elizabeth Olympic Park–a place that plays a pivotal role in our mission and our approach to inclusive innovation.

With 560 acres of green space, a network of streets and waterways, thousands of visitors and residents on the Park and across our four neighbouring boroughs, as well as a range of academic, business and cultural spaces, it is a unique, vibrant and diverse environment. A living testbed where we experiment, collaborate and innovate to improve health and environmental outcomes, and work to become a blueprint for a better urban future.

Here’s what we’re working with and we invite you to work with, too:

Physical assets


biggest inner city shopping centre in Europe

535,000 sqm

of new workspace

9 rail lines

and 1 hour to London airports

42 hectares

of biodiverse habitat

Digital twin

across 7km of Park roads and routes

UK’s largest

co-working innovation campus


design standards across Park

6 world-class

sport and leisure facilities

10 years

of interim-use sites

560 acres

of newly created green and blue public realm


Economic assets

5 Universities

UCL East, UAL: London College of Fashion, Loughborough University London, Staffordshire University, Liverpool Music Academy London

5 R&D centres

400+ apprentices

40,000 jobs

on the Park by 2025

24 hrs

Night time and weekend economy

3 zones

1 Creative enterprise Zone, 1 Business Improvement District, London’s only university Enterprise Zone

33,000 homes

by 2036

Home to business

Tfl, Unicef, Sadlers Wells, BBC, V&A, BT


Social assets

104 languages

(1st languages) spoken in Newham alone

4 schools


4 current research projects

12,000+ residents

5,000+ Echo members

Creative industries

Densest concentration of creative industries in the UK (big and small)


Open for business

We need more brilliant entrepreneurs, investors, and commissioners to join us in a spirit of collaboration and creativity, exploration and experimentation: To deliver more amazing projects. To share our approach to inclusive innovation. To shift the balance and shape the future of our cities and citizens.

Join us